Friday, October 4, 2024

How Practicing Gratitude Can Immediately Increase Your Joy In Life

 

As the season of Thanksgiving and the holidays draw closer, it’s the perfect time to ask: 

Do you have a regular gratitude practice?


The upcoming holidays can bring on anxiety, stress, and even depression. 


For those feeling a little lost or overwhelmed, it’s been proven that the simple act of being grateful can actually lift spirits. 

Gratitude is simply a thankful appreciation for what someone has or receives. 

With gratitude, people acknowledge what’s good in their lives, and recognize that the source of that positivity comes from a place larger than themselves, nature, other people, or a universal power. 


Cultivating an attitude of gratitude can help us shift our focus from what’s not going so well in our lives, to the things that are. 


Since what you focus on expands – just recognizing what’s good in our life, can bring about more good in your life. 


Here’s a short list of why you’ll want to add this simple, but powerful success principle into your regular daily routine:

  • Positively affects your mental health
  • Boosts our natural immunity to illness and disease
  • Lowers your blood pressure, stress levels, and feelings of anxiety
  • Reduces physical aches and pains
  • Reduces feelings of anger and aggression
  • Enhances empathy
  • Increases self-esteem and confidence
  • Improves sleep quality
  • Improves ability to focus 
  • Assists in overcoming trauma and setbacks
  • Improves relationships – appreciative people cultivate deeper relationships 

Each of us is unique.  We feel thankfulness and express gratitude differently. Here are just a few ways you can recognize the blessings in your life: 

  1. Be grateful for the people in your life - those who've affected you positively, now and in your childhood
  2. Recognize things you have to be thankful for right now - your health, your mobility, your vision, there are so many things you've got going on for you that are positive
  3. Give thanks for your past experiences - even the challenges you've come through - they've contributed to who you are today.

If you don’t yet have a gratitude practice, here are some suggestions to help you implement this powerful practice in your life:

Notice The Good Things In Your Life

Identify a few things each day that you’re grateful for. 
Recognize small everyday details of your life that you might otherwise take for granted - and write them down. 
Each day, find a couple of things to be grateful for, it could be as simple as the beauty of nature around you or the amazing people in your life.
Consider the community you belong to, your family members, and even just the simple comforts of a warm bed, a hot meal, (even better if you didn't have to cook it), and a safe home.
Track them on your phone or add them to a note and then put them in a jar.  
When you recognize the positives around you more often, you'll be amazed at how much more positivity shows up in your life. 

Keep a Gratitude Journal

If you already keep a journal, why not start each entry or close it off with 1-5 things you're grateful for?
I highly recommend keeping a little gratitude journal and taking up a daily gratitude practice.  That one strategy is life-changing and it's as simple as starting your day in gratitude just by writing down a few things you're thankful for or finishing off your day that way.
The benefit of writing them down is that you can look back later on and be reminded of all the things you have to give thanks for.  
It's wonderful to review when you need a little 'pick-up' too.
 Practice Gratitude Rituals 
You can easily make gratitude part of your morning routine by recognizing a few things out loud that you're thankful for each morning as you get ready for the day.
You can also 'Give Thanks' at mealtime or bedtime if grace before meals or before bed is something you've grown up with or practiced with your family members.    
If meditation is part of your self-care regimen you can also simply make it part of your routine.  Simply take a few moments as part of your meditation practice to reflect on your gratitude. 

Express Gratitude

Take gratitude to a deeper level and radiate thankfulness with your words, good manners, and courtesy. 


Say 'Thank You' and show heartfelt appreciation to others when they say or do something kind for you. 


Write a heartfelt 'Thank You' note, letter, or an e-mail to people who've positively affected your life.  Send it, deliver it, or read it to that person.


It's especially effective when you express specifically what you're thankful for and why it means something special to you. 


You can show your appreciation to someone who's done something nice for you by telling them exactly what you're grateful for and why it means something special to you. When you express exactly what their gesture means to you, it'll create a deeper connection with them as well. 


Create a practice by writing one of these messages once a month.  

  • It could be a teacher or a coach who's inspired you along the way
  • It could be a childhood friend
  • It could be a neighbour who extended kindness that you missed expressing gratitude for long ago
  • It could even be a letter to a parent, grandparent, sibling or an adult child of yours if you feel some reconciliation is overdue. 

You could also simply thank someone mentally if you don't have time to write a letter to that person or if they've passed away or moved out of your life.  


You could also write them a letter in your journal. Just the act of writing it will be therapeutic for your soul. 

   

Your gratitude practice doesn't have to be complicated to be powerful.  


It may feel unnatural or uncomfortable at first, but it will become easier when you make it a practice.  There is plenty of research indicating that gratitude is associated with greater happiness and feelings of overall wellness.


Practicing gratitude regularly will help you focus on all that you have rather than what you may be lacking.  In doing so, you'll feel more positive emotions, recognize good experiences, support your mental health and wellness and build stronger relationships too - all contributing to your feelings of joy and satisfaction in your life.    


Say this out loud:  No matter how bad it is, or how bad it gets, there's always something to be thankful for. 

And it's true. 
When we shift our focus from the negative circumstances we find ourselves in to what we have to be grateful for instead, we're forced to recognize how blessed we truly are.  
Having an attitude of gratitude fixes things immediately. 
And there always is something to recognize as a blessing, there's always a reason to take the next step forward:
  • Your faith
  • Your health
  • Your family and friends who love you
  • Your own indomitable spirit
Pick five more things and give thanks for them.  Big things, tiny ones, in-between ones too.  Doesn't matter...what is it that you're thankful for?  
Personally, I practice gratitude in the morning as I'm preparing for the day and as I go to bed.  It starts the day off right and makes for better dreams at night. 

A Gift For You


If you'd like some help setting up a helpful Gratitude Practice as part of your self-care regimen, I'd be delighted to chat.
Contact me to schedule a FREE 'Ready For More' Focus Session.
By the end of it, you'll have:
  1. Crystal Clarity about your next steps &
  2. A clear and customized Action Guide to help you achieve what you want, PLUS
  3. Some resources to help you along your way.


About the Author:

Andrea Raco, is a Certified Success and Life Enrichment Coach, a Copywriter and the Founder of Coach for Life.

She's also the Curator of Gold Key Club ~ a private community for solution~minded women making a difference in the world with their talents and gifts. She'd be delighted if you'd join her there.



For more information about her services and programs, visit www.coachforlife.ca or contact her via e-mail: andrea@coachforlife.ca.

Saturday, August 19, 2023

5 Simple Steps to Love Yourself Even Better

 

Challenge Yourself to 'Become'

You are, undoubtedly, worthy of the greatest love of all.. and it's up to you (not anyone else) to think highly enough of yourself to show yourself that love first.  
It's up to you to give yourself what you need and to create the life you desire - we do, after all, only get one kick at this can.  
Knowing what you want for yourself, understanding your motivations, recognizing your unique talents and gifts, and then cultivating your life in a way that best calls forth all of those gifts, and aligns with your passions and purpose, can be difficult work.  
It's also an ongoing process.  
We are all 'works in progress,' if you will.  
We're all on a journey of becoming the very best people we can be.  
Day by day, experience by experience, milestone by milestone, and one success (and failure) after another - we are becoming. 
Becoming something stronger. Something bigger, brighter, more...
And to get to that point of self-awareness might take a bit of introspection, reflection, and even purposeful intention to 'put it all together' for ourselves.
When you love yourself and accept yourself for the incredible, unique, one-of-a-kind creation (of love and passion) that you are, you'll build an unshakeable sense of confidence that radiates outward and attracts abundance to you.
It's beyond powerful.
It also helps to recognize the 'progress' (rather than being focused on perfection) and how far we've come along that path. 
Learning, sharing, and growing as we go - and doing the very best we can from where we are. 
Here are 5 Helpful Steps to Cultivate Self-Love

1. Be Conscious of What You Consume

Creating time in your daily and weekly schedule to nurture and care for your physical, mental, and soulful needs will enhance your self-esteem, build your confidence, and ignite your energy too. 
If you don't already have a self-care routine that you practice, don't wait a moment longer.  Create one for yourself. 
Begin by becoming more aware of what you're consuming each day - not just what you eat or drink. 
Become more discerning about what and whom you allow into your life and what you expose yourself to. 
  1. Consider what you watch and listen to.  Is the information you're consuming worthy of your time?
  2. Consider your social media feeds. How much time are you spending mindlessly scrolling? Can you invest some of that time doing something more positive, fulfilling, or productive?  
  3. Evaluate your friendships and close personal relationships. Are they built on a solid foundation of love and reciprocity?  
  4. Set healthy boundaries - and then stay true to them.
Making healthy, intentional, and conscious choices that support what you want is empowering and will help you understand your own worth and the value you bring to the world.
This is YOUR life and you get to choose how you want to live it. 
A positive affirmation to help:
I honour my body with quality in every form. I endeavour to expand my mind with knowledge and nourish my soul each day.  I choose to consume things that bring me health, wellness and joy.  

2. Connect With Your Spiritual Side

With the demands of our families, careers, and everything else that causes stress in our lives, we tend to lose our connection with our soulful selves, leaving us feeling anxious and even depressed.  

It's important to feel connected to something bigger than yourself - whatever that may mean for you - it could be your faith, your intuition, Spirit, the Universe - or on a soulful level, who you truly are at your core.  
You can try different things to tap into your soulful self:
  • Guided Meditation
  • Journaling
  • Yoga or gentle stretching
  • Aromatherapy
  • Hydrotherapy
  • Nature walks
  • Listening to Inspirational content (podcasts, webinars)
  • Reading spiritual, philosophical, or inspirational books
You'll learn or rediscover things about your beliefs, your character, and your core values that'll help you appreciate yourself on a deeper level - empowering you to express even more facets of who you truly are.   
A positive affirmation to help:
I risk nothing by being myself.  I am light. I am love. I am a shining star. 

3. Connect With Community

Community is a powerful gift. 
Think back to our hunting-gathering heritage when entire tribes of people worked together as a team. 
Everyone had their particular role to play and each role was valued because the unit didn't function effectively when the 
  • Hunters didn't bring home the meat
  • Gathers didn't cultivate the supporting sustenance 
  • Crafters didn't make the garments and the 
  • Water bearers didn't haul the water
  • Fire tenders didn't keep the fires burning
You get the point.
Tribespeople did everything together, in groups, supporting one another, caring for each other and being there through the thick and thin of everyday life. 
When it comes to self-love and community, it's important to select your community - who you let into your 'inner circle' with discernment. 
Choose to connect with like-minded, solution-oriented people who support you unfailingly, encourage you to chase your dreams and goals, and inspire you to become the best person you can be. 
Since we all have an innate need to belong, that connection to your community will help you to feel part of something bigger than yourself, accepted and valued for who you are, and cherished for the incredible gifts you have to share because of who you are. 
If you're feeling a little like a lone wolf and your circle could use some expanding, seek out workshops or networking events, take a step to meet some new people and make new friends. There are plenty of opportunities in this 'connected' world to make deeper, more meaningful connections with people on the same journey as you are.   
A positive affirmation to help:
I welcome positive people and experiences that help me grow and heal in powerful ways.   

4. Forgive & Let Go

Forgiving is difficult.
It's especially so in the event of a particularly painful experience.  
We tend to hold onto painful events, past hurts, grief, and trauma.  Keeping these 'old emotions' bound to us, however, only serves to weigh us down, sap our energy and rob us of the joy we can experience. 
Holding onto pain can also cause feelings of low self-esteem and self-doubt, and can even result in sickness and disease. 
When we release the heaviness in our hearts and forgive for the purposes of moving forward, unburdened, we are taking this step for our own self-love, not because we're saying that what happened was or is acceptable.  
A letter to yourself or to the person who's caused your pain or a journal exercise can help you release the pain or trauma through the process of writing it out, effecting an energetic release.
Here's how:
  1. Express the incident or experience in writing - a letter, a notebook, a journal, an e-mail, or an electronic document
  2. Acknowledge your feelings the experience caused
  3. Ask for an apology
  4. Send the letter or e-mail off if you'd like a reply OR
  5. Simply destroy the letter (burning, cutting it up), releasing that pain and burden
Set your soul free through the power of forgiveness.  Forgiving will heal your heart.
A positive affirmation to help:
I love myself enough to refuse to allow the actions of another (or insert name) to take up any more time, space, or energy in my mind, body or soul. I release that negative experience and all the negatity associated with it fully and completely to move powerfully and confidently forward with my life.

5. Make A List

This is an action step I have those who come to me for help finding their soul-level life partner - it's the very first step to recognizing your value. 
Make a list of all the things you love about yourself.  
I'll bet, it's super simple to list out a whole bunch of things you don't particularly like about yourself, but it's a different lens to employ when it comes to the positives. 
I challenge you to list at least 100 things
  • Unique Characteristics
  • Positive Personality Traits
  • Talents - the secret ones you've been hiding too ;)
  • Natural aptitudes
  • Strengths
Write out all the things you love and like about yourself - everything that contributes in a positive way to the people you know and love.
Write it ALL out. 
When you finish this exercise - have a good look at it. 
This is what you bring to the relationship table when you befriend a new friend or begin a new relationship. 
If you're a parent and have a child going through some tough times with their friends at school, I highly encourage you to have them complete exercise.  It'll immediately create a compelling visual about ALL the things they have to be proud of themselves for. 
And the same goes for you. 
Creating this list will help you recognize your wonderful qualities and characteristics, your unique gifts, innate talents, and awesome abilities.  This exercise will help you see yourself for the beautiful soul you truly are and embrace what makes you so unique and special.
You are an incredible masterpiece - a work of art, a product of love and light.  You actually have stardust within the cellular makeup of your body - let that sit for a minute.  
If you think about it, it's absolutely mindblowing that YOU are here at this very moment.  
Never in all the history of humanity has there ever been another you.  
Never will there ever be.  
Never will another have your combination of genes, your combination of talents, unique hopes, dreams, and aspirations - your path through this life is yours to discover, experience, and create for yourself.  
You hold the paintbrush.  You get to create your Masterpiece Life.
Make your list today and revisit it often - especially if you need a bit of confidence boost when you're down - that list will remind you of how amazing you are.
So... what is it that YOU want for yourself while you're here for this brief time?      

A Gift For You

Is it time?

Do you hear that little voice whispering: 

'You're destined for more' in your life?

Well, you absolutely can have it all: 
  • A vibrant healthy lifestyle that fills you with ENERGY
  • A happy home life that gives you SANCTUARY (rather than chaos) and
  • LOVING relationships that fill your heart 
  • A rewarding BUSINESS/CAREER that fills you with pride and purpose
  • FREEDOM that Financial Security brings
Whatever it is that you want for yourself, you CAN have it - and I'd be delighted to help.

START HERE with this simple 1st step:

Schedule your 'Meant for More' Free Focus Session with me today and we'll discuss what you'd like to create for yourself this year (it's not too late to get started and see real results).  

By the end of our private session you'll have: 
  1. Crystal Clarity about what to do next
  2. A Customized Action Plan designed just for you
  3. Some tools and resources to help you on your way 
Simply send a private message or e-mail andrea@coachforlife.ca to schedule your Free Session today. 

About the Author

Andrea Raco is a Certified Success & Life Enrichment Coach, a Business Strategist, and a Copywriter.  

She's also the Founder of Coach for Life & The Copy Doc and the Curator of Gold Key Club - a private Facebook community for women on a mission to make a difference in the world with their unique talents and gifts.  She'd be delighted if you'd join her there.

For more information about her services, find her on Facebook or visit her Website.
You can also contact her privately via email:  andrea@coachforlife.ca. 


Tuesday, June 6, 2023

8 Simple Strategies to Bootstrap Your Business, & Your Life

 



Resilience: A vital life success key

Bootstrap:  To get yourself to a new or improved state utilizing existing resources.  To make your own way through resourcefulness, creativity, and innovative thinking.
When I left home in the middle of the night with nothing more than a backpack, an indomitable spirit, and the naive belief that I'd make it no matter what - if for no other reason than to prove my mother wrong - I honestly didn't know for sure...

But I certainly was determined! 

I was 14. 

The good news:  I succeeded.

The incredible news: That leap, while risky, and fraught with unforeseen challenges, taught me invaluable lessons that have served me unfailingly - both in my life and in my business too. 

Being singularly focused and dedicated to success, coupled with a willingness to take calculated risks along the way later led to leaving the safe and secure corporate world of insurance.  

That JOB included a regular paycheck and benefits, complete with RRSP contributions in exchange for a 3-4 hour a day commute, my time, my life as well as my soul. 

Making the leap into entrepreneurship was terrifying, but trading in all that commute and slavery time for my creative and consulting business has been worth every shred of uncertainty.   

Here are the exact strategies I followed (and teach) to create a business that'll provide you with freedom of choice, and the ability to create the life you absolutely love too.
    

1. Know Your Numbers


As much as I've never been a numbers person (words, and their beautiful arrangement, are my passion) the first hurdle to jump if you're thinking of becoming an entrepreneur is to have a crystal clear sense of what your survival basics are BEFORE launching your business. 

What does it cost for you, AND your family - if you're not on your own, to live from one month to the next?  
  • Shelter
  • Utilities
  • Food
  • Transportation
  • Clothing
  • Technology
Knowing exactly where you stand from a financial perspective - and understanding what it'll take to survive, is a wise starting point. 

And it's vitally important too.

If you're considering making a leap into business ownership - and leaving the security of a regular paycheck and benefits behind, you'll need some savings in your account first since your business likely won't be profitable just out of the starting gate. 

The perfect scenario to make this transition seamlessly would be to develop your business part-time, in your spare time, until the revenue from your business replaces the income from your job.  

When that's impossible, the next best thing is to have at least 6 months of living expenses saved to provide a bit of a cushion and some time for you to get the foundations of your business built and in place.    

Launching a business from zero takes courage, something that's marketable, strategic planning, and a 'Do-Whatever-It-Takes' resolve. It also takes a strong foundation upon which to build it.  Ask me what 'foundational stones' are - that's a whole other conversation.  Hint:  it's not joining a zillion groups and posting daily on your socials. 

Sound mentorship along the way helps. 

So does a supportive partner. 

The good news about being in business for yourself is that it's all up to you.  No boss, no commute, no rules to follow.  You get to make them all up for yourself. 

The not-so-good news: it literally IS ALL up to you. 

And that means everything from Zero to Launch: 
  • Initial concepts and vision
  • Brand development and positioning in the marketplace
  • Systems and process development
  • Creation of offers, products, and services that'll actually generate revenue
  • Sales and marketing
  • Client relationship cultivation, not to mention
  • Tech support, administration, and accounting 
There is a LOT involved and sure - eventually, you'll want to add to your 'Team' and delegate some of those tasks but until your business is generating enough profit for you to take a regular paycheck AND pay team members, it'll be up to you for a time.  

2. Become Crystal Clear


The next hurdle you'll have to overcome is to bring your creative vision into focus and create a viable business. 

This step is more than just knowing what services you'd like to offer, or what products you'd like to sell.   

It involves getting introspective and figuring out what it is that you have to offer, in a unique way, that'll make a difference for others and solve the problems they're having.  
  • What is it that you can offer? 
  • What expertise do you have to share? 
  • What unique value do you bring? 
  • What solutions can you provide to help people save time, money or avoid heartache or pain?   
Once you have an idea about what products or services you'll offer, consider who you want to work with - think about the clients you'll have.  What experience you want them to have when they work with you?

3. Understand Your Audience


Chances are, you've heard that it's important to create a client avatar - and get to know your potential ideal client as if she's your very best friend.  There are countless exercises out there to help you nail it down.  

It's a critical step and often one that business-building entrepreneurs often skip through, or only look at the surface level just to 'get it done.'  

Truly understanding who you best serve, however, isn't a matter of ticking off a bunch of boxes on a checklist.  Going deeper into this area allows you to become intimately familiar with the problems your sweet-spot clients encounter and gives you invaluable insight into where and how you can help them. 

Knowing this information is what will lead you to create a memorable, outstanding brand, to find the words that'll resonate with your premium clients, and allow you to develop irresistible offers that will actually sell and write copy that will compel them to book in with you - helping you gain clients and make more money.

If this is where you are in your business, and would like some help clarifying this foundational piece, let me know, I have a step-by-step resource for you.  See below for a special offer from me.  

4. Build Your Audience = Customers


While you may have big plans for your business - and I do recommend 'Thinking Big' when it comes to creating a vision for it, the very best way to start making a profit quickly is to do something that can generate revenue immediately - even if it's tiny.  

But first - you'll need an audience.

Building an audience of raving fans, however, takes time, and a systematic, persistent effort to grow.  And you won't be able to skip this step because, without an audience, you won't have a business.  

It's that simple.  

Without people listening to or reading what you have to say, you won't have anyone willing to purchase what you have to sell.  

Audience-building is not an overnight affair.  

There are plenty of ways to build an audience and utilizing social media effectively will make this process much faster. 

For clients who work with me privately, we develop a full Client Journey and then create a stepping-stone pathway, utilizing pieces of that journey, to create multiple offers that meet the needs of their ideal clients - every step of the way.  

It's a highly strategic enrollment process.

If you're at the point in your business where you're developing your offers, building a signature program, or designing your tools and resources, I can help there too and would be delighted to chat.  See below for a special offer from me.      

5. Learn Everything You Can


There are no rules to entrepreneurship.  Having a successful business will require all of your natural talents, skills you've learned and developed over the years, and plenty more you'll need to pick up along the way.

The fantastic news is that everything you could possibly need to know has been written about in books, blogged about on the internet, is the topic of hundreds of thousands of podcasts, and YouTubed about excessively too.

Fortunately, we don't have to hike to the local library, and hunt down antiquated books, periodicals, and encyclopedias to find the information we need - it's all at your fingertips and Google is your best friend.

Embrace learning enthusiastically because your entire entrepreneurial journey will involve up-leveling your skills and adding to your knowledge base and expertise. 

Think creatively about how to get your business off the ground.  
  • You may find that your current skills will need some upgrading  
  • You may find you'll have to invest in a course here or there or pick up a certification
  • You may find you'll have to divert some of your time to 'learning' what it is you need to know about what you'll need to do to create a business that's profitable
  • You may find you'd like some guidance or mentorship along the way to make it all faster, less challenging and more effective
The not-so-good news is that it can take literally months to sift through mountains of information to piece together everything you'll need to launch a business from zero - and make it profitable.  

I know this to be true, because I'm a passionate researcher, an avid reader, and an enthusiastic student that began my entrepreneurial journey with a 'Can Do and No Fail' attitude, and it still took me eighteen months. 

My 2 best suggestions for entrepreneurs at this stage (aside from learning what you can from available information) are to 
  1. Speak with a mentor or someone you know who's had success in the area you're looking to develop your business.  Ask for their suggestions and advice.  Many successful people are happy to mentor others coming along behind them and this one strategy will save you time as well as the pain of their past errors.  
  2. Hire a coach or business strategist who teaches proven strategies for success in the areas you're needing to uplevel your skills.  
Either of these actions will save you months, or even years of a frustrating, (and dangerous - if you don't have unlimited funds available to finance your new venture. And who does really?) wilderness experience.

6. Start With Free Resources

   
While your first inclination may be to run out and hire a web designer to build a sweet-looking website with all the bells and whistles, jump into every tech platform possible for organizing your time and schedule, build a funnel, hire a VA, an accountant, and an appointment setter too - and then take a whole bunch of pictures of you 'Livin' The Dream' for your socials and announce that you're open for business... DON'T.

Take a deep breath and a step back.  

I know you're excited to get started and THAT is awesome - but you also want to be strategic.  Having a successful business isn't just about doing what you love and making money.  

It's also about being smart with the resources you have and keeping more of your money as well. 

There are plenty of free tools and resources available to help you get your business launched and off the ground.  I always recommend starting there and upgrading the tools and platforms along the way - as necessary - once revenue starts flowing in.  

Many entrepreneurs don't even realize how their money is flowing out of their accounts and figure that their business will eventually 'make it back,' so it doesn't matter to keep track or figure out where the holes in the boat are that's letting all the money out.  

Do that first.  

Evaluate each business-related expenditure and determine if it's a worthwhile expense. If you are paying for something, can you shift to the free version to save the difference until you're turning a regular profit each month?  

Here are my all-time favourite FREE tools to help you get started:  
  1. Brand Development & Visuals - Canva - the free version is all you'll need to get started and there are tutorials right on the platform to become proficient at creating graphics for your business. Graphics are necessary if you want to stop people from scrolling past your message.  Visuals are also necessary as part of your marketing material:  your website, your newsletter, your social media platforms, your blog - anything forward facing and outward reaching will need branded material.
  2. Resource Creation - Canva - for customized, fully branded pdfs and e-books
  3. E-Mail List Building - MailChimp - the free version allows up to 2,000 subscribers
  4. Community - Audience Building - Facebook Groups - still the very best strategy for building an audience because you'll have the opportunity to cultivate relationships - and no one purchases anything from those they don't know, like, or trust. 
  5. Business Success Tracking - A simple Excel spreadsheet will do
When you're building a business from the ground up, becoming profitable is the first milestone, but your business resources aren't just the money you spend to get it going, and the money you take in from sales.  

It also matters how much money you keep. 

Be frugal with your resources.  Make calculated investments of your time and your money.  There are things you can do to ensure you get a return on your investment or to stack the odds of success in your favor.  

Cautionary words BEFORE building your website:
  1. Become crystal clear about who your best clients are, and
  2. Understand the experience you'd like them to have by working with you
  3. Get some guidance about writing effective websites
Websites are pricey.  Once you've got it written, put together, and kicking live, you'll likely be into a few bucks.  Making changes once it's up, will cost more too - unless you're building it yourself or have access to it to make the changes yourself - so it is important to nail this all first.  

Your business will evolve over time as you grow and become more clear about your offerings.  The website you first put up, likely won't be the same one you'd love to have a couple of years later, so plan for that growth and evolution. 

My recommendation here: Hold off on building a website until you've got a clearer idea of how you want to develop your business.  

Think BIG.  Start Small (with free tools and resources) and then Scale Up as you need to and as profits allow.

If you've got a website currently and it's not quite doing what you'd like it to do - as in attracting your ideal clients - and would like a website audit, let me know.
If you don't yet have a website and are thinking of having one built or are building one yourself and would like some help with the copywriting, let me know.  

Website writing and design are things I'm passionate about. 

If you have a Facebook Group that's not helping you fill your business - let's chat about that too.  Facebook Group building is also an area of expertise.

See below for a special offer from me.

7. Know the Value of Your Time


Your time is an investment - and there's a value to that.  

Be militant about how you spend it.

Effective time management is a critical key to success - not just as a business owner, but in life.  When you take control of your Time Dragon, you'll be amazed at how much more you'll get done in a day, week, and month.  

For scheduling, I still utilize simple blank calendar sheets printed from the internet.  I want to be able to literally SEE the entire month in front of me to do this planning.

Once I've blocked out my time and charted my schedule for the month (based on priorities), I load the time blocks into my digital schedule and set any alerts if necessary - just for good measure and to keep me on track.  

If you're looking for a tool to help with getting the MOST from your time as an entrepreneur - let me know.  I have just the resource for you, my Slay Your Time Dragon E-Book is free. 


8. Expect a Roller Coaster Ride


Entrepreneurship can be a challenge because plenty of factors make it unpredictable and uncertain.  Business ownership is a wild ride.  

One month can be incredibly profitable and elating when everything is moving along splendidly:
  • Your content is flowing
  • You're being productive and positive
  • Clients are jumping on board and signing up, and
  • People are opening your newsletters, reading your blogs, listening to your podcasts, &
  • Engaging in your group is skyrocketing
  • You're getting invites to talk or contribute to collaborations from potential partners
Your hands are up in the air.  You're high-fiving and fist-pumping and shouting WooHoo.  

You're loving life and SO ecstatic about being a bonified corporate refugee - absolutely 100% sure that building a business of your own was the very best choice you've ever made.  

Life couldn't get much better.

Until the next month.

That incredible month might just be followed by a couple of lean ones that have the potential to crush that indomitable spirit:
  • Your client work dries up
  • People unsubscribe from your newsletter
  • Engagement in your group takes a downturn and new people are slower to join in
  • You have to dig deeper and deeper to get the creative juices flowing 
  • Content creation slows to a virtual standstill 
Worse yet, your conversion rate drops with potential new client conversations as that 'desperation' creeps into your voice.  

And no one can book new clients from that place - ever.  

Even the toughest of us can begin to question.  Our processes come into question, our numbers are reviewed and scrutinized, and we frantically try to figure out what's not working. 

Resolve wavers and these questions echo clearly while you're cradling your head in your hands: 
  • Why on earth did I do this? 
  • Why isn't this working when it was all ticking along just FINE before? 
  • What the H*LL was I thinking leaving that regular paycheck behind?
The 'feast and famine' fluctuations will test the mettle of every entrepreneur - even the most seasoned of us.  The best recommendation I have at this juncture is to recognize that the cyclical nature of business building is PART of the nature of this beast.  

So be prepared for it...and PLAN your way out through those scenarios.    

If you're experiencing one of these 'slumps' right now - don't wait, take advantage of the gift I have for you below.  I know exactly how you feel.  I've been right where you are and it was such a horrible place to be, I've put together a step-by-step process to help others get OUT of that toxic quicksand. 

Bonus Tip: Forgive Yourself


You'll make mistakes too.  

Since there are no rulebooks in entrepreneurship, and everyone's experience is unique to them, expect that you'll take some missteps along the way. 

Some of them may even be costly. 

Have the courage of a lion, and the determination too. 

Treat yourself with grace.  

Learn what you can from each scenario - the fails (do less of that) as well as the triumphs (do more of that) and keep pushing forward. 

Once again, I can't stress enough the importance of a cushion of savings to sustain you and your family through those times when things don't go the way you'd like them to.  

There will be those - I guarantee it.

The good news is:  while entrepreneurship isn't for the faint of heart, the rewards are massive!  

If you feel called to help others with your unique gifts, your expertise, or if you'd like to build a purpose-based business to make a significant difference in some way - now's the time to put it together - in a strategic 'safe' way.

If you're ready to take that leap and do something that nourishes your soul, empowers you to leave a legacy, and create the life you love - one full of freedom of choice, and you'd like some mentorship or guidance along the way, I'd be delighted to chat.  

If you'd like some help getting your business up, launched, and profitable, I'd like to hear from you.  

I've been through the jungle and summited that mountain. I can put the treasure map in your hand and guide you around the quicksand. 

The view is stunning. Promise.


A Gift For You


Want to put the pieces of the puzzle of your business together in a way that makes it run like a well-oiled machine, I'd be delighted to chat. 

I can help with clarity, brand development, simplification, process development, copywriting & editing, along with proven strategies for profitable business building at every step from Zero to Launch. 

You're invited to contact me directly via e-mail at andrea@coachforlife.ca for your complimentary 'Zero to Launch' Free Strategy session.  

By the end of it, you'll have a clear, concise Action Plan and some helpful resources too.   


About The Author


Andrea Raco is a Certified Success & Life Enrichment Coach, a Business Strategist, and a Copywriter.  She's also the Founder of Coach for Life & The Copy Doc and the Curator of Gold Key Club - a private Facebook community for women on a mission to make a difference in the world with their unique talents and gifts.  She'd be delighted if you'd join her there.

For more information about her services, find her on Facebook or visit her Website.  You can also contact her privately via email:  andrea@coachforlife.ca.